Japanese company unleashes smell-based ads

If the poster of a frosty glass of beer or the food in the window isn't enough to tempt you into the Kirin City beer hall near Tokyo station, NTT Communications Corp. is hoping a computer-controlled aroma of oranges or lemons will do the trick. The aromas are generated by a computer-controlled device that receives its instructions over the Internet, and results from the test could help kick-start a new form of advertising that assaults our sense of smell to push products. ...continue reading 'Japanese company unleashes smell-based ads'


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